Privacy Policy

Last updated: September 17, 2025

Prime Outlet operates this store and website, including all related information, content, features, tools, products and services, in order to provide you — as a customer — with a personalized shopping experience (the “Services”). Prime Outlet is a Shopify-powered store, which allows us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services you acknowledge that you have read this Privacy Policy and understand how we collect, use and disclose your information as described below.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so it cannot be used to identify you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such personal information):

  • Contact information, including your name, billing address, shipping address, phone number and email address.

  • Financial information, including credit card or debit card numbers, bank account details, payment card information, transaction details, payment method, payment confirmation and other payment-related information.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including items you view, add to cart, wishlist, purchase, return, exchange or cancel, as well as your past transactions.

  • Communications with us, including information you include when you communicate with customer support or otherwise contact us.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information about how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, for example when you create an account, access or use the Services, communicate with us, or provide information in any other way.

  • Automatically via the Services, for example from your device when you use our products, services or visit our websites, and via cookies and similar technologies.

  • From our service providers, when we engage them to implement technology or process personal information on our behalf.

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

  • To provide, personalize and improve the Services. We use your personal information to provide the Services, which may include performing our contract with you, processing payments and orders, remembering your preferences and items of interest, sending account notifications, handling purchases, returns, exchanges or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and personalizing your shopping experience (for example, by recommending relevant products).

  • Marketing and advertising. We may use your personal information for marketing and promotional purposes, including sending marketing emails, SMS or postal messages and showing online ads about products or services on our Services or other websites (for example, based on items you previously purchased or added to your cart).

  • Safety, security and fraud prevention. We use personal information to authenticate accounts, provide secure checkout and shopping experiences, detect, investigate or respond to fraudulent, illegal or harmful activity, protect public safety and secure our Services. If you create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or other access credentials.

  • To communicate with you. We use your personal information to provide customer service, respond to inquiries, and maintain our business relationship with you.

  • Legal reasons. We may use your personal information to comply with legal obligations or respond to valid legal process, including law enforcement or government requests, to investigate or participate in civil discovery or other legal proceedings, to enforce our terms or policies, or to investigate possible violations.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate business purposes in accordance with this Privacy Policy. Such disclosures may include:

  • To Shopify, service providers and other third parties who provide services on our behalf (for example IT services, payment processing, data analytics, customer service, cloud storage, and fulfillment/shipping).

  • To commercial and marketing partners to provide marketing services and deliver advertising. For example, we use Shopify and third-party services to support personalized advertising based on your activity across merchants and websites. Our marketing partners will use your information according to their own privacy notices. Depending on where you live, you may have the right to ask us not to share your information for targeted advertising.

  • When you instruct us or consent to a disclosure (for example, to ship products or use social login widgets or other third-party integrations).

  • To our affiliates or other companies in our corporate group.

  • In connection with a business transaction (such as a merger, acquisition or sale of assets), to comply with legal obligations (e.g., in response to subpoenas or similar requests), to enforce our terms or policies, or to protect or defend our Services, rights or users.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be shared with Shopify and may be disclosed to third parties located in countries other than your country of residence in order to provide and improve the Services. We also use Shopify features that combine data from your interactions with our store, other merchants and Shopify in order to provide enhanced functionality. For these features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In those circumstances, Shopify is a controller or processor for certain processing operations, and may be responsible for handling requests relating to your rights regarding that processing. To learn more about how Shopify uses personal information and the rights available to you, visit Shopify’s privacy pages at: https://privacy.shopify.com.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, please review their privacy and security policies and other terms of use. We are not responsible for the privacy or security practices of those sites, including the accuracy, completeness or reliability of their information. Information you post in public or semi-public spaces, including on third-party social media platforms, may be visible to others and may be used by us or by those third parties without restriction. Inclusion of links does not imply endorsement of the linked content or its operators.

Children’s data

The Services are not intended for children and we do not knowingly collect personal information from children who have not reached the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, please contact us using the details below to request deletion of that information. As of the effective date of this Privacy Policy, we have no knowledge that we “sell” or “share” (as defined by applicable laws) personal information of individuals under 16.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you submit may not be secure during transmission. Please avoid sending sensitive or confidential information through insecure channels.

How long we retain your personal information depends on factors such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce contracts or policies.

Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and we may refuse requests to the extent permitted by law.

You may have the right to:

  • Access / information rights. Request access to personal information we hold about you.

  • Right to deletion. Request deletion of your personal information.

  • Right to rectification. Request correction of inaccurate personal information we hold about you.

  • Right to portability. Request a copy of certain personal information in a portable format and request transfer to another controller in certain circumstances.

  • Communication preference management. You may opt out of marketing emails at any time using the unsubscribe link in our emails. Even if you opt out of marketing, we may still send you non-promotional emails about your account or orders.

If you reside in the United Kingdom or the European Economic Area, and subject to local law, you may also have, subject to applicable exceptions:

  • Right to object / restrict processing. The right to ask us to stop or limit processing for certain purposes.

  • Withdrawal of consent. Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect lawfulness of processing conducted prior to withdrawal.

You may exercise these rights through any mechanisms available in the Services or by contacting us using the details below. We may need to verify your identity before fulfilling requests, as permitted by applicable law. You may appoint an authorized agent to make a request on your behalf, but we may require proof of authorization before fulfilling such requests. We will respond within the timeframes required by applicable law.

For more information about Shopify’s use of personal information and the rights available to you, including rights relating to data processed by Shopify, visit: https://privacy.shopify.com.

Complaints

If you wish to lodge a complaint about our handling of your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. Residents of the EEA can find a list of supervisory authorities here: https://edpb.europa.eu/about-edpb/board/members_en.

International transfers

Please note that we may transfer, store and process your personal information outside the country where you reside.

If we transfer your personal information outside the EEA or the UK, we rely on recognized transfer mechanisms (for example, the European Commission’s Standard Contractual Clauses) or other lawful safeguards approved by the applicable UK authority, unless the destination country has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. When we update the policy we will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or to exercise any rights described above, please contact us at:

Email: contact2@tutamail.com

For the purposes of applicable data protection laws, we are the controller of your personal information.